Interactive Digital Campaign


For a college assignment, we were asked to conceptualize an interactive, digital component and social media contest for Manitoba Blue Cross that would reach millennials who think buying life insurance is boring and get them to engage with the content.


I came up with a microsite idea where the target audience could build their own insurance plan in a playful, easy way. The client liked the powerful choice of imagery and the mock-ups gave them a clear idea of how the site would navigate.


I also created a mock-up for a social media contest that would target the younger audience and invite them to engage with the content. 

Cass Cardy Winnipeg Social Media Content Creator Writer