Direct Marketing 

Challenge

For a college assignment, we were challenged by Freedom Concepts Inc. to design a direct mail piece that would get non-profit organizations and charities within their target audience to pick up the phone and call one of their company representatives.

They also challenged us to create an e-blast using MailChimp that would get people to purchase their new product, The Defier bike.

Solution

I designed the mailer as a flip-through booklet to make it engaging. By using emotional, feel-good imagery and messaging, I sparked interest in the reader. I encouraged them to flip through all the content to find out what the final message was.

I designed the e-blast to have a labeled image of the new product to clearly show off its features. I wrote in simple language and friendly tone to reflect the client’s approachable brand.

Result

The client enjoyed the direct mailer’s concept and said the design was excellent.They also approved of the e-blast, saying it clearly spoke to their consumer, had strong headlines and good usage of links.


Direct Mailer

 
 

E-Blast