For a year-long college assignment, I built a brand from scratch in order to boost sales and increase online engagement for my client, Lexa Laine Designs.
I designed and created the brand guide and an integrated communications plan that included new social media accounts, package design, e-commerce, a website, earned media, influencer marketing, and digital advertising.
The client approved of the brand and marketing plan. The new brand, Love, Lexa Handmade Clay Charms, has boosted the client’s sales, attracted more than 200 Instagram followers, has 1.5K monthly viewers on Pinterest, and has been mentioned by multiple online influencers.
Check out the client's new Instagram page and online shop.